Infographic

Representing Data Using the Right Infographics Design Format

By September 2, 2019 No Comments

Every infographic tells a story, it’s upon you to decide the best way to deliver it. With so many infographic design formats available in the market today, making that choice can be difficult. This is why we have put together an article that answers all design related infographic questions.

If you want your content or data to make an impact, you must first choose the type of infographic you want before narrowing down on its design. The online world has seen a boom in infographic types, from static to gif-based, with different designs for all. In this article, we will talk about the most popular design formats available in the market today and their best use-case when representing data or any form of content.

Informational Infographics

Not interested in talking endlessly about a topic? Try creating an informational infographic. These types of infographics are helpful when you have a concept that requires clarification, a new product that requires introduction or if you just want to inform people about a certain matter or situation. 

An informational infographic keeps it simple. It visually represents information in points, making it easier for users to grasp and retain hordes of information. Most informational infographics narrate a story that tell you more about the product or a service.

Statistical Infographics

Have you accumulated a lot of data from surveys? Try representing the main data points via statistical infographics. These infographics highlight the statistics that are important, and since they are visually represented, recalling numbers becomes easier. 

Statistical infographics help save time in board meetings and allows people to move away from boring excel sheets. With the ready availability for unconventional designs, experimenting is a lot easier. With the help of statistical infographics, your data can make the impact it was collected for.

Timeline Infographics

Wondering how to give an overview of important dates for your business? Your best bet is a timeline infographic. Used to highlight the history of something, timeline infographics use lines and colours to take readers through the entire timeline. In fact, this technique works because humans tend to understand time with relation to space. 

Timeline infographics offer a clearer picture of a timeframe, and can be readily used to highlight important dates and events for you career, personal life or business.

Process Infographics

Want people to follow certain steps or processes? Try showing that information using process infographics. These infographics make use of numbers, colours and other such techniques, to provide step-wise information to the audience. To help with the flow, some designers even use arrows, colour gradients and line, that point users in the right direction. 

Process infographics can be quite beneficial as they can help you define processes. They can even be used for presentations where you show a journey of a user, product or feature.

Geographic Infographics

If you have data from around the world, you can use geographic infographic to visually present that information. With the help of heat maps, you can present data and leave quite an impact. These infographics can also be used to compare data from around the world, provide destination specific information and breakdown numbers for ease of consumption. 

These infographics are different from informational infographics because they use maps to represent data obtained from the world over. This representation makes it easier to compare and analyse data by specific locations.

Comparison Infographics

Popular for helping people make the right decisions, comparison infographics are typically split horizontally or vertically with items for comparison on each side. These infographics are perfect for helping people see the USPs of products or to provide information on two options. 

It’s a game of choice with comparison infographics and the best thing to do in such cases is to stay neutral. Contrasting colours are used to highlight differences as well as similarities, depending on the final goal.

Resume Infographics

In a fast-paced industry, applying for a job can seem scary. With growing competition and unemployment rates, it’s important to stand out from the crowd. Resume infographics are gaining popularity because they highlight important skills and experiences of candidates in a format that is pleasing to look at. These types of resumes also tend to stand out more than traditional resume formats. 

Resume infographics, if designed correctly, can reflect your personality from the beginning itself. With the help of company logos, icons and data visualization techniques, it’s easy to make yourself a prominent candidate, because the chances of your experience making an impression, are quite high.

Conclusion

With so many design formats available in the market, it can get difficult selecting and creating an infographic that best suits your purpose. The best way to begin is to see what type of information you wish to provide to your audience. Ask yourself if the goal is to provide information or to gain information. Once you know what you want, you can easily refer to the above information to better represent your data. If you would like to get your infographics designed by a team of professional infographic designers, you can get in touch with us. With a great team of designers, researchers, and content creators, The Dreamer Designs has been leading the space of infographics and have designed over 1200 infographics for brands like Mercedes, Nokia, Microsoft, CupoNation and more. We can help you create compelling infographics and are always up for a chat! 

Nishant Sapra

Nishant Sapra

Nishant Sapra is an Indian design solution expert and infographic maestro, an avid learner with over 20 certifications in various business and design domains, and an Author too. He is the founder and creative head at The Dreamer Designs, an award-winning design agency from India. He is an entrepreneur with three businesses in the field of education, design, and e-commerce. When not working he likes reading, socializing, and spending time with his family. His dedication to extraordinary and beauty have compelled Nishant to hike his brand to international clients. You may be familiar with one of his pan-global projects, such as projects with brands like Mercedes, Microsoft, and Upwork. If not, howdy and lovely meeting you! Find him online (site/ mail/ facebook /linkedin)