Client

Microsoft

Sector

Technology

Offering

Data Visualisation & Design

Deliverables

Visual Case Study, 
Communication Assets

Microsoft And Upwork

0

Freelancers
Represented Worldwide

0 +

Audience Increased By

AboutMicrosoft partnered with The Dreamer Designs to transform its extensive freelance operations data into a compelling visual narrative. With a global workforce of freelancers spread across multiple countries and over half a million dollars in project spend, Microsoft sought a way to communicate impact with clarity, design, and storytelling. Our goal was simple — take complex data and translate it into a visual experience that resonates across teams and global divisions.


Our objective was clear: turn raw data into a powerful, design-driven experience. We set out to decode the numbers, extract meaningful insights, and craft visuals that didn’t just inform but inspired. The goal was to help Microsoft communicate not only what the data said, but why it mattered — making sure every graph, icon, and narrative touchpoint contributed to a bigger, cohesive story of collaboration, efficiency, and innovation.

The Challenge

The challenge was to process, simplify, and design this information into a
visual form that could:

1. Make complex insights instantly understandable

2. Humanize global freelance contributions

3. Align communication across internal teams

4. Present the success of freelancing with clarity and elegance

5. Create an asset usable across departments and presentations

One SolutionOur Approach
To The Challenge

01

Transformed Raw Data Into a Meaningful Narrative

Microsoft’s freelance data was rich but complex. Instead of presenting statistics as isolated points, we began by understanding how these numbers connected — the spend, the scale, the global participation, and the outcomes. This allowed us to frame the information as a cohesive journey rather than a collection of metrics.

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02

Translated Data Into Clear, Human-Centered Insights

To make the information instantly digestible, we extracted the most impactful data points — global reach across 6 countries, 1,000 freelancers, 285 projects, and $500,000+ in spend — and simplified them into clean, memorable visuals. The goal was to humanize the scale of collaboration, not overwhelm the viewer.

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03

Crafted a Visual System That Brings Data to Life

Our design approach focused on turning analytics into an experience. We used iconography, structured layouts, and a seamless visual flow to guide the viewer through the story. Every element was chosen to enhance clarity and retention while maintaining a professional aesthetic suitable for a global brand like Microsoft.

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04

Balanced Corporate Precision with Creative Expression

Microsoft’s communication requires accuracy, consistency, and polish. We developed visuals that respected their brand tone while adding creativity to ensure the data felt engaging. This meant fine-tuning each chart, graphic, and layout until it achieved the right blend of professionalism and storytelling.

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05

Built an Asset with Impact Across the Organization

The final visual story wasn’t just a report — it became a communication tool used across business divisions. By simplifying data, clarifying insights, and elevating presentation quality, the asset helped Microsoft showcase the true power of freelancing both internally and externally.

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Design that solves real problems built for brands that want to grow. 
Design that solves real problems built for brands that want to grow. 
Design that solves real problems built for brands that want to grow. 
Design that solves real problems built for brands that want to grow. 
Design that solves real problems built for brands that want to grow. 
Design that solves real problems built for brands that want to grow. 

Hear What Others Love 
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Good work, understood what we wanted, done in good time.

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Powerpoints designed. Love working with The Dreamer Designs. So easy to get things done. Plus they’re an amazing designer team!!! Thanks so much.

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Create 2 Pages to Add to a Deck. Great Designer, very responsive, wanted to really understand what we were trying to achieve with the design. Very creative and did a great job. I would highly recommend.

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Love your work The Dreamer Designs. The easiest and most efficient agency I work with.

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The Dreamer Designs was very thorough and built a very solid foundation and then built the decks off of that.

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The Dreamer Designs holds itself to an extraordinarily high standard when it comes to the work they do. This contract was for a product pitch and The Dreamer Designs took the time to discuss this with me, understand my perspective, and even provide some examples for what they can do. The work they completed was exceptional. I will look to use their services in the future as the need arises.

Capability Statement

I’ve worked with The Dreamer Designs for years and they are hands down the best agency I’ve had. They take pride in their work and are a team of their word

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Love your work The Dreamer Designs. The easiest and most efficient agency I work with.

Experienced Writer for VC Pitch Deck

The Dreamer Designs was very thorough and built a very solid foundation and then built the decks off of that.

Pecha Kucha Visuals

Needed some images for a Pecha Kucha style presentation. The Dreamer Designs was great to work with!