Client

Paralympic Committee of India

Sector

Athletics & Sport

Offering

Rebranding, Website design & SEO

Deliverables

30+ High Quality Branding assets

Paralympic
Committee Of India

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Total Impressions

0 %

Audience Increased By

AboutThe Paralympic Committee of India (PCI) is the national body responsible for promoting, organizing, and developing para-sports across the country, empowering athletes with disabilities to compete at the highest levels of international sport. Beyond managing India’s participation in global events like the Paralympic Games, PCI plays a crucial role in nurturing grassroots talent, creating accessible training pathways, and championing inclusivity through sport. With a growing reputation on the world stage, PCI has become a symbol of resilience, excellence, and national pride — inspiring millions by showcasing the extraordinary capabilities and stories of India’s para-athletes.

The Challenge

Their existing brand presence did not fully capture:

1. The free spirit, enthusiasm, and fierce determination of India’s
para-athletes

2. The journey of struggle, resilience, and triumph each athlete represents

3. The emotional pride of a nation rallying behind its champions

4. A visual language strong and modern enough to resonate globally

One SolutionOur Approach
To The Challenge

01

Immersed in PCI’s vision to define a globally resonant identity.

We began by immersing ourselves in PCI’s vision, values, and long-term mission. This helped us understand their commitment to inclusivity, sportsmanship, and national pride. By aligning closely with their objectives, we identified the need for a refreshed design language that could represent India’s para-athletes with authenticity and resonate powerfully on a global stage.

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02

Built an insight-driven strategy through deep research and analysis.

We conducted a detailed analysis of PCI’s existing brand presence, audience behavior, and global sports design trends. These insights helped us shape a cohesive identity strategy that aligned PCI with modern expectations and strengthened its relevance on the world stage.

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03

Turned strategy into action with modern and impactful assets.

We brought the strategy to life by developing a fresh design language tailored to PCI’s values, optimizing the website for performance, and delivering over 30 branding assets that created a unified and high-impact visual experience across platforms.

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04

Ensured excellence through rigorous reviews and continuous refinement.

Every design and feature went through meticulous review to maintain quality, usability, and consistency. Regular feedback loops with the PCI team helped us refine the experience and implement updates that kept the project aligned with evolving needs.

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05

Added value beyond scope to amplify PCI’s global presence.

We went beyond the initial requirements by introducing innovative outreach strategies, improving digital performance, and ensuring PCI’s message resonated strongly with global audiences—creating measurable impact across their platforms.

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• Designing for change, driven by impact, focused on growth • Driven by impact, focused on growth  
• Designing for change, driven by impact, focused on growth • Driven by impact, focused on growth  
• Designing for change, driven by impact, focused on growth • Driven by impact, focused on growth  
• Designing for change, driven by impact, focused on growth • Driven by impact, focused on growth 
• Designing for change, driven by impact, focused on growth • Driven by impact, focused on growth 
• Designing for change, driven by impact, focused on growth • Driven by impact, focused on growth 

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