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Website Navigation Tips to Improve Usability and User Experience

The navigation on your website might not be the center of your concern generally but it’s not something you can let by just like that. It might not be something that has focus but being careless with it could cost you much more than you can probably fathom.

There are several faults that come with a weak website’s navigation that are more common than you may think.
A potential client may fail to realize your offer or lose trust in your product. The audience may fail to grasp the purpose of your business.
I bet you these probabilities scared you!

And yes, this is what comes along with faulty navigation on a website.

The navigation is not only an integral part of your website but it adds to your impression of that world. Its role in user experience makes it all the more important to keep it top-notch.

Well, you can stop worrying now because we have handpicked tips for you to keep the navigation on your website flawless:

1. Keep the essential links only

You certainly don’t want your potential client to feel bewildered on your website, do you?
It’s better to keep the number of links on your website limited and relevant to keep them interested and sorted.
According to the average memory span of a human mind, it can hold 7 things in a mind at a time. Hence, it’d make sense to keep the number around that only.

Also, the minimum usage of words would help them retain the information. It’s a great trick to cut down on irrelevant words or words you can do without.

2. Focus on usability

Agreed, your website has got to look pretty to retain attention. But that is definitely not it. After getting attracted to it, the user looks forward to a great experience and looks forward to easily attaining what he’s there for. Your website is a hit when it not just looks good but also takes the user where he needs to be and does not make it seem like work at the same time. It’s that seamless experience that’ll pay you off later.

3. Let utility bars sort things out

If it’s really necessary to put many links, it’ll be better to categorize them based on the required attention. Secondary links can be put on a utility bar. It’s the perfect place for links like faqs, contact links, etc. A utility bar successfully divides emphasis between the main links and the secondary ones, without overwhelming the audience. Anyhow, utility bars are not as common as they are useful.

4. Keep the terms simple

Navigation is highly affected by your navigation items. A user will feel hindered while going to a link he’s not sure of what to expect. Hence, it’s a great idea to keep the names of the navigation items simple. And, keeping it less wordy will make them more understandable as well.

5. Accessible path towards CTA

All of the hard work done on a website comes down to this. Does the user respond to your call to action or not? It’s a given that your CTA should look accessible and something that the user can relate to or what he has been looking for. The navigation becomes flawless when the user knows what to do next every step of the way and reaches the CTA, seamlessly.

And this is it! The unbeatable tips for flawless navigation.

This is what you got to implement on your website and turn the game upside down.

Picture of Nishant Sapra
Nishant Sapra