Since it is a marketer’s top tool for building high-conversion landing pages, most marketers barely even scratch the surface of what it can really do. Given beyond the basics, there are quiet features that allow you to generate more conversions, save time, and optimize campaigns more cleverly.

Here are seven hidden Unbounce features which you might not know about but should absolutely start applying:

1. Dynamic Text Replacement (DTR)

Instantly customize your landing pages by exchanging keywords based on what visitors searched for or clicked. It makes every visitor feel as if the page was designed for them specifically.

2. Smart Traffic

This AI of Unbounce will not split traffic equally, but it learns which page version converts the best for each type of visitor and then automatically routes them to that variant.

3. Script Manager (Built-in)

Manual pasting of tracking codes every time for every single page is getting very boring, right? With Script Manager, you can now add your analytics tracking codes, chatbots, or custom scripts once and have it applied to multiple pages.

4. Landing Pages with AMP

In today’s design scenario, it is considered mobile first. Unbounce supports AMP for building ultra-lightweight pages that load in a blink, enhancing user experience as well as conversion.

5. Popup and Sticky Bars.

Across many other pages, certain popups and sticky bars have been targeted to capture valuable leads using Unbounce-without hiring an additional plugin.

6. Real-Time Collaboration

Much like Google Docs, you and your team can collaborate on a single landing page in real-time-now no more endless back-and-forth with versioning conflicts.

7. AI Copy Assistant

If you are stuck on headlines or CTAs, the AI-powered Smart Copy tool of Unbounce comes handy to generate persuasive copy ideas, customized for your brand.