You felt understood. You felt like he connects with you and he knows what he’s talking about. And right at that moment, you feel great about choosing that doctor.
That’s exactly how your clients should feel after listening to you. They have to know that you understand their problem and have the perfect solution as well.
With that, knowing them will make it easier for you as well.
Whenever you present, you want the clients to relate to your message and react favorably. With this one-sided communication, it’s difficult to create a balance in the information delivered. You don’t get instant feedback, it’s just their facial expressions that give you the hint.
The key to rock your presentation is to know your audience.
You do that, you’ll win them over for sure.
Yes, giving them the right information and reason to agree with you is the most logical way to go about it. You would question the relevance of knowing them