If you’re in the car-selling business, you must be aware of the competition that exists between automobile dealerships. With everyone offering the same product at the same price, there is hardly room to upsell anything. To stand out, you must offer outstanding customer service to buyers as well as potential buyers. If not, your customer could purchase the same car from someone else.
Since it’s an online world, customer service begins the moment a person visits your website and not just your dealership. According to a report, buyers that purchased cars 10 years ago visited about 5 dealerships before finalising a purchase. Today, most buyers only visit 2 dealerships. This is because over 62% of automobile buyers prefer to spend time researching online, and only 29% prefer speaking to a sales representative. These figures indicate that the industry is changing, and the best way to connect with millennials is to go online.
Creating a marketing strategy to reach out to potential customers is a great idea. However, your marketing strategy should be such that it makes buying a car, a seamless and easy process for our customers. One of the ways of doing so is by including automobile infographics in your marketing campaign.