Category

Design

Unbounce is popular with real estate masters

Unbounce is popular with real estate masters

By | Business, Design

A real estate landing page has to have those power elements that convince a person that he found exactly what he was looking for. It should have the power of converting the visitor’s casual browsing into serious considerations.

If you have ever checked out a great real estate landing page yourself, you must have got a fascinating impression for sure. These landing pages are not like any other landing pages. There are elements that completely lure a person into buying that property or at least consider buying it. They make them stand out and leave the visitor hooked to the offer. And it’s not just the property offered if you thought so. To leave them pondering over the property, it matters how you present it, what offers you put forward and how many expectations you fulfill. But How do you do that? What are those elements? How are those so different? What do they do?
We know you have these questions.
Well, to ease you out of this dilemma and let you have one such jaw-dropping landing page, we have exceptional pointers for you on what to include and how.

Unbounce is popular with real estate masters

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Unbounce is popular with real estate masters

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Here are a few must-haves for your real estate landing page:

Simple and accessible language

You can’t impress someone who’s there to buy property by the use of fancy words. Rather, it may have a negative impact if they couldn’t understand what you’re implying or offering. It’s essential for them to clearly understand what is being presented and how.

The simple language will let them understand and get to know if you have what they were looking forward to finding. This understanding is going to do half of the work. If they get a clear message of the scope of their expectations being fulfilled, it will make them move forward with the decision.

Lots of imagery

While dealing with real estate, the thing that matters the most is the property and the buyer needs to see the best side of it and necessarily the real side. It’s the property the buyer has to fall in love with. Every real estate landing page constitutes a lot of pictures because that’s the main element. That’s what lets the buyer stick his attention to your landing page in the first place.

Want a great landing page, have great pictures. A beautiful property might not get sold if it has bad pictures. Make sure that doesn’t happen, instead add beautiful shots of the interior, exterior, and background.

Use maps and floor plans to creatively impart essential information.

Benefits

What the buyer looks for after the property itself are details about it. It’s equally important to include all the relevant and essential information about the property. The points you mention on the landing page can be the trigger point in bringing them to a decision.
Not only the benefits are important, how and where you present them is important as well. It’s tricky to figure out the right place but just as important.

Streamlined target audience

It’s always a great idea to bring your buyer to exactly the kind of property he has been looking for. If a guy finds an ad of a sale on men’s collection on a generic clothing line, he’ll be directly taken to what he wants. Similarly, it’ll help to have ads that will cater to a particular audience who will actually be interested in it. Not only does it help the buyer but it also saves you the unnecessary effort of catering to people who’re actually not interested.

Of course, this is the way to go for a great real estate landing page but the point in question is how to go about it. Well, let us help you out in that area as well. Let our expertise and experience help you out in getting your landing page to its peak.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

Unbounce is popular with real estate masters

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roofing-website-blog-header

Here’s how to get that magnificent roofing website you have been wanting all this while

By | Business, Design

A roofing website has to have those power elements which can convince a person that he found exactly what he was looking for. It should have the mettle of converting the visitor’s casual browsing into serious considerations

If you have ever checked out a great roofing website yourself, you must have been left with a fascinating impression for sure. These websites are not like any other ones in the game. There are elements that completely lure a person into doing business with the brand or at least consider discussing projects with them. They make them stand out and leave the visitor hooked to the services offered. And it’s not just the specific service offered if you thought so. To leave them pondering over the offerings of your brand, it matters how you present it, what offers you put forward and how many expectations you fulfill. But How do you do that? What are those elements? How are those so different? What do they do?

roofing-website-inner-graphic

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Here’s how to get that magnificent roofing website you have been wanting all this while

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We know you have these questions.

Well, to ease you out of this dilemma and let you have one such jaw-dropping roofing website, we have exceptional pointers for you on what to include and how.
Here are a few must-haves for your roofing website:

To be successful, make sure your design speak for your client’s business.

Simple and accessible language

You can’t impress someone who’s there to get good quality roofs by the use of fancy words. Rather, it may have a negative impact if they couldn’t understand what you’re implying or selling. It’s essential for them to clearly understand what is being presented and how. 

The simple language will let them understand and get to know if you have what they were looking forward to finding. This understanding is going to do half of the work. If they get a clear message of the scope of their expectations being fulfilled, it will make them move forward with the decision.

Lots of imagery

While considering a roofing brand, the thing that matters the most is the perfect kind of roof that the buyer needs to see the best side of, and necessarily the real side. It’s the quality of the roofing that the buyer has to fall in love with. Every quality roofing website constitutes a lot of pictures because that’s the main element. That’s what lets the buyer stick his attention to your landing page in the first place. 

Want a great roofing website? have great pictures that speak for themselves. A beautiful property might not get sold if it has bad pictures. Make sure that doesn’t happen, instead add beautiful shots of the material closeups, exterior, and probably some real-life shots. 

Use maps and top view plans to creatively impart essential information.

Benefits

What the buyer looks for after considering which sort of roofing to go for itself, are details about it. It’s equally important to include all the relevant and essential information about each kind of roofing options. The points you mention on the website can be the trigger point in bringing them to a concrete decision.
Not only the benefits are important, how and where you present them is important as well. It’s tricky to figure out the right place but just as important.

Streamlined target audience

It’s always a great idea to bring your buyer to exactly the kind of roofing he has been looking for. If a guy finds an ad of a sale on men’s collection on a generic clothing line, he’ll be directly taken to what he wants. Similarly, it’ll help to have ads that will cater to a particular audience who will actually be interested in it. Not only does it help the buyer but it also saves you the unnecessary effort of catering to people who’re actually not even interested.

Of course, this is the way to go for a great roofing website experience, but the point in question is how to go about it. Well, let us help you out in that area as well. Let our expertise and experience work on getting your website the success and praise it deserves.

Don’t wait, book a call now!

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Here’s how to get that magnificent roofing website you have been wanting all this while

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Is unlimited iterations possible in design projects and which agencies offer that?

Is unlimited iterations possible in design projects and which agencies offer that?

By | Business, Design

Are unlimited iterations undeniably bracing?

When it comes to digital, nothing stays constant. Rather, change is the only constant thing and there’s no way to develop a website that prompts perpetual growth, consumer reservation, and ROI.  With that said, iterative web design allows better results for both client and agency. 

And you must have heard about agencies offering unlimited iterations. Sounds great, right? But, there’s no way every agency could do that. For some, it just complies incompetence and failure to fulfill the requirements in a few takes. Only a few firms offer unlimited iterations and the ones with the following features make good use of it:-

1. Agencies with a proven track record

An agency with a proven track record comes with abundant experience to know what is expected from them and hence, they have confidence in themselves to fulfill your expectations without much retakes.

2. Research-based design

A firm that listens, understands and researches what’s expected of them is the one best suited for you. Trends change every day and a research-based firm is aware of them and customizes everything according to it.

3. Principles-based design thinking

Every design company that takes design principles into considerations has the capabilities of fulfilling their clients’ requirements. Such agencies know what they’re into and how to do what’s asked of them.

4. Passionate team ready to learn

A team that’s willing to learn is the one who’s willing to put in efforts to reach perfection. Iteration requires patience and a will to achieve excellence and a passionate team, eager to excel will do that for you.

5. Solutions providers

How can you expect perfection from a firm that doesn’t have full realization of your requirements? You can’t. It’s very essential for you to communicate your needs clearly for them to perceive them well.

An agency with such features will be successfully able to cater unlimited iteration and if you’re looking for one such agency. Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

Is unlimited iterations possible in design projects and which agencies offer that?

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Unbounce updated the pricing

By | Business, Design

No, we aren’t making this up.

We were as pleasantly surprised as you might be, and for such a cool platform to give out such lucrative features might be a little hard to believe without a catch – but honestly, there really isn’t one!

Another thing that you might wonder, is that –
Why is there an entire blog about a pricing plan?

It’s not like the first time that a digital marketing software ever did that anyway. But the truth is, these aren’t like any other plans that you might’ve seen.

Unbounce updated the pricing

But we’re here to talk about the change of plans that Unbounce has made in literally all of its offerings. Yes, the prices have changed too, but it has more to do with how they segregated their services into plans that literally speak to its correct user.

 

After the great success that this platform has witnessed, with its clientele, partnerships and revenue growth – somewhere this update was long overdue.

After over five years since its inception, the marketing industry had morphed itself into a much grander playground, and they felt that these changes needed to be addressed through more ‘value based solutions’.

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Unbounce updated the pricing

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What is so unique about the Unbounce ‘Value-Based’ pricing though?

Now pricing is always dynamic and if you’ve used a bunch of different marketing softwares, you already might have an idea about how subjective the billing is to the services that you use.

 

It can be your traditional SaaS brands that usually work with a cost plus pricing model, where they add the expenses that went in supplying the product itself and then their own margin to go along with it. The other type is usually the competitor pricing – here these software providers compare the rates of similar products as a comparison for theirs.

Now the company considered these and claimed that these pricing models are quite imperfect, in that they don’t actually factor in the return on your investment.

Here comes the concept behind the new Unbounce pricing

This new value-based pricing is all about the quantifiable profits you reap from the product in the market, and setting the price in accordance to those pros. Basically, you are in the know of what you are receiving from the service you paid for.

 

This way the price of the software has much to do with the value it gives to your business, which they reckon should always be more than what you pay for. Taking the subjectivity away from the success one might get from using the software, making it fair for everyone.

The True Value Is In The Conversions You Get

Now these conversions that they promise aren’t another one of those estimated figures that are copy pasted from their best case users, but it is something they have worked over the years – to help you create the highest-converting campaigns.

 

We will now look at some focal values that were considered by Unbounce for new their pricing plan.

  • Unbounce updated the pricing
  • Saving Your Time :

    This has always been a USP of this platform. The idea was to cut the time for making extremely stunning landing pages with the best of the graphics, optimizing time that you put in while making them. Moreover, they also provide the data collected from all these pages in a segregated manner back, to save the cumbersome scanning of responses for your teams.

  • Unbounce updated the pricing
  • Higher Conversions Than Ever :

    After all, the end goal of making these pages is to increase the number of conversions – whether it is leads, sign-ups or more sales that you’re looking for, different categories will get you different amounts of traffic for your requirements.

  • Unbounce updated the pricing
  • The Features Of Your Dreams :

    The flexibility here lies in the fact that you don’t have to worry about wanting to calculate the success analytics or their impact through other sources – you can just select the plan that has the features that you use frequently – some of these really do seal the deal.

Is It True About The Unlimited Landing Pages?

Yup, there’s no asterisks around that one. Something phenomenal about their new plans is the unlimited services section. And what’s more is that it doesn’t just end at unlimited landing pages – you also get unlimited pop ups, sticky bars, and client sub-accounts too.
These features do help keep the hesitance about the platform at bay, but there are many others that are included in the new plans that help set Unbounce a step ahead in the game.

Unbounce updated the pricing

Lo and Behold, The Four New Plans That Scale As You Grow

The fundamental benefit that these plans aim to achieve are simply the building blocks of your business growth – Conversions. But there are also other really interesting tools and features that make the deal even sweeter.

 

Each of these plans are designed to address the needs of a certain kind of an Unbounce customer with their prominent features capped at each category’s true requirements. Read on to find which one fits your bill better –

  • Unbounce updated the pricing
  • Launch

    This one is for those who are still testing the waters, to help them create landing pages that grab all the attention without the help of a developer.
    After all the unlimited feats, there’s much less left for a business of this scale to ask for.

  • Unbounce updated the pricing
  • Optimize

    This company recommended plan is created for the marketers to help them ease into the platform without burning a hole in their pocket to get the high-end features too. With most of the cool AI features included in it, this makes for the perfect way to explore the platform and scale as you grow.

  • Unbounce updated the pricing
  • Accelerate And Scale

    These ones are for the marketing teams and agencies that truly mean business, you have a playground of domains and obviously, conversions – when you pay for these higher plans. The difference however lies in the traffic volume, with Scale bringing the heaviest of it to your pages.
    The special features that are included in these categories are Accelerated Mobile Pages (AMP) and Advanced Targeting And Scheduling – the former letting you make agile mobile pages and the latter helps you sophistically customise the options and schedule the content strategically.

The list doesn’t quite end here – the cherry on top is their new suite of plans that they’re calling the Concierge Plans, that works with you one on one to get you on board and train you better. You can learn more about it on the new Unbounce pricing page.

But what if You already have an Unbounce account?

Now they will let you keep your plan that is active by the time the new ones roll out if you want to, for about two more years.

But to thank their OGs that have stuck around since 2010, they will migrate these elites to a very exclusive ‘Vintage plan’ to get them some cool benefits with the equal (or maybe even lesser) price that they have been paying.

Unbounce updated the pricing

Still a little confused?

If even after reading it all about these pricing plans, you think that you’re not sure in how to go about it and you’re still looking for some more leverage – like you know, probably an amazing treat from our side too? – then as Unbounce partners, we do in fact have something in store for you.

Use this link to get yourself a 20% discount from us, and you will be raving about it too.

Get The Offer

Still a little confused?

If even after reading it all about these pricing plans, you think that you’re not sure in how to go about it and you’re still looking for some more leverage – like you know, probably an amazing treat from our side too? – then as Unbounce partners, we do in fact have something in store for you.

Use this link to get yourself a 20% discount from us, and you will be raving about it too.

Get The Offer

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

Unbounce updated the pricing

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4 Things the finest designers will always do for their clients

4 Things the finest designers will always do for their clients

By | Business, Design

We here at Dreamer Designs believe in delivering your dream designs and experiences that delight you. Together we help companies design their digital world. While being a part of the designer community helps to globalize our crafts, we are also have been favored by our excellent clients.

As a designer, bringing designs to the table goes without saying.
But a noteworthy designer is someone who brings more to the table.

The root of long term success is not only creative designs but great relationships.Conversation and communication on both – business and human level to emphasize with the client, is what makes the design process more reliable.

4 Things the finest designers will always do for their clients

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4 Things the finest designers will always do for their clients

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In my career, I have noticed these ,

4 things all the best designers will always do for their clients and to discuss them, I have compiled them here :

To be successful, make sure your design speak for your client’s business.

1. Return on Investment

Generally, a client will spend a huge investment on your design. You might have the least to lose if the project fails, but your client might suffer a huge loss. The last thing you want is to minimize their return on Investment on your dicey ideas. To be successful, make sure your designs speak for your client’s business. A lousy idea is worse than no idea.
Know their overall business strategy, their market conditions, their audience, and then design according to their needs.

2. Know your client

Think of it this way, your client has their own ideas of growth and business. Since they invested in you, they have expectations of progress. You can’t expect them to sit back on their chair and wait for your mail to pop up. What you can do is – let them see how you work. I suggest regularly updating them on the progress status, provide measurable goals to track.
Acknowledge their ideas and question if in doubt.

3. Respect others to get respected

While this might sound like a moral science lecture, it actually is true. Your client might not be a design expert but they expertise in their field. Listen to what they have to say, understand what is at stake. To gain respect, you must make them feel respected.
Make them part of your work, discuss your ideas. Explain to them how your design relates to the goals of your client.

4. Keep the cost in mind

This is for both- you and your client. Speaking of costs, both you and your client would be investing in the design. You might worry about personal, technological,and organizational costs put in a design, for example- introducing a new design tool to your staff, or maybe hiring a new staff. While your client might worry about the cost of changing, for example, change in the logo of the business. Make sure you keep all these affairs in mind and look for ways to design something making a great payoff with an acceptable cost.
While complying to every argument and needs of your clients can be tough and sometimes bearing the criticisms can make you doubt on your abilities but

With good designer- client relationships, at the end of the day, you are the one dressed for success.

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4 Things the finest designers will always do for their clients

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This is how far you can go with business without involving design.

This is how far you can go with business without involving design.

By | Business, Design

I will save you the effort of reading the full article if you need an answer to the question which brought you to this article. The answer is that you can’t even start. But you knew I was going to say that, didn’t you? And you already know that I will start with the logo argument, as that is the first thing you will need for a business, to begin with. But I brought you here to share a rather contrasting thought,

“How far can you go with design involved in your business”.

 

And, by FAR, I mean, growth in monetary terms. How much a good design adds to your pocket if applied well?

This is how far you can go with business without involving design.

The truth is, it can bring massive returns. Give it a thought.

  • This is how far you can go with business without involving design.
  • I will suggest you to first examine both successful and not so successful companies and their designs.As in how they present themselves through design.
  • This is how far you can go with business without involving design.
  • Now look at your digital, social, and marketing designs and see if they represent the true spirit of your company. If you are not happy with it, my friend, you really need to invest in the designs.It is a proven fact, a human memory is more attracted to visual representation than any other form of representation.
  • This is how far you can go with business without involving design.
  • For your products to sell, you need to pick your consumer’s interests. And it is quite impossible without involving designs.The more your design speaks, the more your products attract attention.

What is the difference between a well-designed ad and a poorly designed ad ?

The bad one dies and does not convert into cash.Why in a supermarket you will pick any product but not that one with wrong spelt or boring looking product or something you know is a fake just  by looking at it.Again put it to design.

What you are thinking, the designers make sure it reflects on your products, your Pages, and thus, it becomes your identity.
And c’mon, you do care about your identity, don’t you?

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This is how far you can go with business without involving design.

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So how far can you actually go with your business without involving designs?

  • This is how far you can go with business without involving design.
  • You actually will not have any logo. You don’t have an identity to represent yourself in the market.
  • This is how far you can go with business without involving design.
  • You either don’t have a website or even if you have one, it’s boring enough to drive your customers to death. Your online platform has no reach in this era of online consumerism
  • This is how far you can go with business without involving design.
  • Your social media page is so basic even small influencers may have pity for you. No content to pick the interest of the users, no outreach via social media – the biggest online platform in today’s world.
  • This is how far you can go with business without involving design.
  • What is your marketing strategy without design? God, I can’t even come to terms with this. You lack in social media marketing, online marketing, and the remaining options are really low.
  • This is how far you can go with business without involving design.
  • With no marketing, there is a huge chance your brand may just never come up to the customers and even when it does, they will just prefer brands they have seen already.

 

Not only will your card for netizenship is in risk, I am afraid so is your business. This is the era of design, visual art and technology, and businesses are a huge part of it. There is a whole industry of design flourishing, and the reasons are quite clear enough. With a booming industry of design, and almost every other industry relying on it, the pace of your business without involving designs might just setback to a place in which consumerism has left already. And I am afraid, it never again will even go back to that place.

But that’s not it!

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This is how far you can go with business without involving design.

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Benefits of outsourcing design services

Benefits of outsourcing design services

By | Business, Design

Website designs do come with expiry date.
What to do if you have expired one?

Would you be okay if running backward in a race you need to win? Obviously, that’s terrible. If the website you have is an expired one then you are exactly in the same position as the runner running backward.

In most cases, your website is expired already if :

  • Benefits of outsourcing design services
  • It has not been updated in the last 3 to 5 years
  • Benefits of outsourcing design services
  • You’re not getting enough conversions from it
  • Benefits of outsourcing design services
  • If it takes ages to load
  • Benefits of outsourcing design services
  • It can also be an outdated one even if it was recently designed but with some free no code builder and by a non-seasoned designer.
Benefits of outsourcing design services

How does it matter?

It costs conversions. It can bring down your perceived value and blocks your chances of getting more business even from a very effective source, your website!

What can you do about it?

The shortcut way to get doomed in getting this problem solved is by getting it done all by yourself and a slightly less venomous way will be to get it done by that newbie designer you know.

But, a good way to get your website working with you is by OUTSOURCING to an agency that can help.

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Benefits of outsourcing design services

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Although there’s not much need for more convincing, I have come up with great points of benefits of outsourcing your designs. Let’s get at it!

1. Saving money and time

The most obvious benefit of outsourcing is saving money and time. Outsourcing a design company is far more convenient than hiring a team exclusively for you. It saves your money on recruiting, training and infrastructural development which in turn saves a ton of time.

2. Access to skilled expertise

Creative agencies have expertise in dealing with all aspects of designing and development and it’s smart to bring that expertise into use and fetch fresh ideas for your campaigns. Skilled expertise comes along with on-time deliveries with best-known qualities.

3. A fresh perspective

Hiring someone from outside your company brings a different outlook on your needs and goals. It could stimulate great income-generating formulas. Even if you have a fair knowledge of design, it’s great to have someone from outside the company to look at your needs from a different and fresh perspective. This could mean better ideas and implementation.

4. A Consistent brand message

Consistency is the key when it comes to branding and the design team you’re going to hire will be experienced in adjusting the project all the while maintaining consistency. It’s highly probable that your company’s requirements and goals will be similar to the outsourced company’s previous projects. This experience enables them to not be bothered by challenges and portray what needs to be portrayed.

But that’s not it!

Getting your designs outsourced comes with more perks than we can count but one thing that is assured is it becomes a worry-less experience for you.

 

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

Benefits of outsourcing design services

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Designing in the age of misinformation

Designing in the age of misinformation

By | Business, Design

We live in an age of information and one who has more information (read data) the more powerful they are.

So if the information is that powerful, how impactful can a piece of misleading information be?

We have seen riots, political upsets and wars based on misinformation in the recent past. The problem is that you don’t need a rocket launcher to fire misinformation. A 140 character message is sufficient.In this age of information, the content creators have a great role to play. The power of design is much more impactful than any time before in history. The way data is presented can change perceptions. A piece of information presented in a form that it looks authentic is good enough to make people believe things.

Designers need to evolve and verify the authenticity of the information that they are going to design.

This might mean lost clients, fewer projects and initial resistance but will also mean a better planet, fewer wars and more satisfaction.

Designing in the age of misinformation

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Designing in the age of misinformation

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Not all superheroes wear capes.
A popular LinkedIn quote reads not all superheroes wear capes. Be that hero. Likewise, not all warriors need swords and bullets, fight your war with your choices. Only recently we saw an example where a designer exposed major brands for their insensitivity towards black lives matter protest and rejected their high paying offer for work. We need more such designers to elevate the role of designers in the world.

The way data is presented can change perceptions.

The rule to follow is to

Create what you can stand for. And once created, stand for what you have designed.

I would like to close with the quote, Design can change the world and let that change be for the good of the world.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

Designing in the age of misinformation

Ways you can reach us

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6 ways we are Rugby tackling COVID- 19

6 ways we are Rugby tackling COVID- 19

By | Business, Design

With the growing spread of COVID- 19, the virus is taking a heavy toll on the industries and enterprises.

In these desperate times, we are knuckling down to prosper relationships with our design industry families.

Here is how we are performing our part during the pandemic

6 ways we are Rugby tackling COVID- 19

If you are not sure, you can get a review by experts at The Dreamer Designs.

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6 ways we are Rugby tackling COVID- 19

If you are not sure, you can get a review by experts at The Dreamer Designs.

Get your website audit done for FREE by a member of Young Jury at AWWWARDS

Yes! I want free web audit

  1. Several companies are furloughing and firing their workers. We understand the amount of anxiety and pressure one must go through when they lose their job.
    To aid during such unfortunate times we are helping our clients who just lost their jobs by proffering heavy discounts.
  1. Our work enthusiasm hasn’t faded even in such catastrophic cadence. Recently, we worked on a project with 99designs and Squarespace to bring some of the eateries in the US and around the globe go online so they can get work done even during this situation of lockdown.
    We are steadily working and delivering in off-hours as well.

We understand the amount of anxiety and pressure one must go through when they lose their job.

  1. The ongoing apocalypse is clubbing with the economy showing hard times to many enterprises. To hold hands with our family of clients, we are being flexible with payments.
    We have offered longer credits than usual to help keep the community grow.
  1. The Medical teams around the world have been working nothing less than a soldier for their nation. To do our part of the contribution,
    We are offering FREE design audits to doctors, nurses, and medical staff
  1. With social distancing being the recent global trend, remote work is the only answer for most of the industries. But many of the employees are inexpert for remote work.
    To help the community, we have settled upon not having pay cuts or lay off for the employees who are unable to take remote work.
  1. Our aim not only has been to keep the community strong but to keep adding members to our family.
    Yes, we are Hiring!
    We have been hiring during the times of pandemic in order to cherry-pick the talents in the market and of course, as a goodwill to the nation and workforce.

Though the times are hard, we are expecting positive outcomes out of the crisis. But it will be hard without your end of assistance. If you are looking for business during the pandemic, You have come to the right place!
You can choose us for guaranteed mutual growth.

To get in touch with us mail us at [email protected] .
We look forward to hearing from you. Peace out.

But that’s not it!

Go ahead and get a no obligation, absolutely free 20 minutes one-o-one discussion with our experts and get your answers.

6 ways we are Rugby tackling COVID- 19

Ways you can reach us

We are all ears if you wish to get in touch. Here are several ways you can get in touch with us. We are waiting to hear from you

2 secrets and 3 keys is all you need to evoke “Trust” with the power of design in your finance business.

By | Design, finance

Finance is a business that has been historically associated with stuff like numbers and charts but what changes did the industry see in the recent past?

One dramatic change is the inclusion of design and aesthetics in the financial sphere. Chances are you have seen swanky graphics and charts replacing the old ones like this.

Comparison between old style finance charts and modern swanky one by The Dreamer Designs

Also you must have seen giants like PayPal, Xoom, and maybe your own banks as well, have suddenly taken the race to millennialism.

There are two reasons for this,  One, they know who is going to be their market in the near future: The millennials.

Second, they now know one secret that the old financial institutions couldn’t explore. The secret that their customers aren’t buying charts but they are buying “trust”. And trust is an emotion that can be evoked with the right kind of Design.

Yes, you read it right. You can simply present yourself as more trustworthy even without meeting your prospect. 

For the sake of simplicity, understand it this way. You are about to make a big financial deal and you meet the person with who you will be dealing with. He has shabby looks and calls you at a small noisy bar. Will you be comfortable making the deal?

Now evaluate what image your website and presentations exhibit to your customer. Is it the same polished look when you dress up when presenting your best self?

Take another example. Every time you meet that guy he has different answers when asked about his roots. Will that raise some concerns?

Similar concerns may appear if a business doesn’t maintain consistency in its branding. It looks different in business cards and a lot different on the website.

The finance industry is about trust and sooner we know how to control that emotion the better we can handle it.

Now that we have fairly established the importance of design and its superpower to evoke trust, let’s evaluate how it can be used to your benefit.

Like no magic is successful without a practiced magician, no emotion is evoked without a practiced designer.

When looking for someone who can set the right image for your business make sure you have some basics covered. Look for these 3 very important keys when engaging with a design consultant.

Variety of services.

A Designer should be able to offer a variety of solutions so brand consistency can be maintained.  Different designers for one brand would mean different looks for different days. One who can create infographics and showcase the numbers well and can also work on your website. One who knows print and knows digital marketing as well.

Legit by all means.

Money business is already full of things to take care of and in the midst of it you don’t want to be dragged for a silly copyright violation issue because you have used a graphic that is not licensed. Ensure that the designer you have is all covered with legit design assets and keeps you safe from such issues. Ask them if they get the images from legit sources or they pitch the stuff from google and remove watermark? If later is the case, stay far away.

Experience of working in the finance industry.

See if your designer has a dedicated portfolio of services for just finance related clients. Have they worked with any noted names in the industry, How long they have been able to retain a client particularly in the finance segment?

Are they comfortable with handling numbers in their designs?

How many years of experience do they have?  Getting on with someone 10 years plus maybe a safe bet but just do not have that number as your parameter. Look for their portfolio and clients they have worked with.

We hope these tips will help you make the best decision for your finance business and if you think you need some design related help but still have doubts left, please let us know and avail our absolutely free and nonobligatory design audit for your business. We offer you an absolutely FREE and exclusive report customized to your business where we share insight on what changes the power of design can bring to your business.