A real estate landing page has to have those power elements that convince a person that he found exactly what he was looking for. It should have the power of converting the visitor’s casual browsing into serious considerations.
If you have ever checked out a great real estate landing page yourself, you must have got a fascinating impression for sure. These landing pages are not like any other landing pages. There are elements that completely lure a person into buying that property or at least consider buying it. They make them stand out and leave the visitor hooked to the offer. And it’s not just the property offered if you thought so. To leave them pondering over the property, it matters how you present it, what offers you put forward and how many expectations you fulfill. But How do you do that? What are those elements? How are those so different? What do they do?
We know you have these questions.
Well, to ease you out of this dilemma and let you have one such jaw-dropping landing page, we have exceptional pointers for you on what to include and how.
Here are a few must-haves for your real estate landing page:
Simple and accessible language
You can’t impress someone who’s there to buy property by the use of fancy words. Rather, it may have a negative impact if they couldn’t understand what you’re implying or offering. It’s essential for them to clearly understand what is being presented and how.
The simple language will let them understand and get to know if you have what they were looking forward to finding. This understanding is going to do half of the work. If they get a clear message of the scope of their expectations being fulfilled, it will make them move forward with the decision.
Lots of imagery
While dealing with real estate, the thing that matters the most is the property and the buyer needs to see the best side of it and necessarily the real side. It’s the property the buyer has to fall in love with. Every real estate landing page constitutes a lot of pictures because that’s the main element. That’s what lets the buyer stick his attention to your landing page in the first place.
Want a great landing page, have great pictures. A beautiful property might not get sold if it has bad pictures. Make sure that doesn’t happen, instead add beautiful shots of the interior, exterior, and background.
Use maps and floor plans to creatively impart essential information.
What the buyer looks for after the property itself are details about it. It’s equally important to include all the relevant and essential information about the property. The points you mention on the landing page can be the trigger point in bringing them to a decision.
Not only the benefits are important, how and where you present them is important as well. It’s tricky to figure out the right place but just as important.
Streamlined target audience
It’s always a great idea to bring your buyer to exactly the kind of property he has been looking for. If a guy finds an ad of a sale on men’s collection on a generic clothing line, he’ll be directly taken to what he wants. Similarly, it’ll help to have ads that will cater to a particular audience who will actually be interested in it. Not only does it help the buyer but it also saves you the unnecessary effort of catering to people who’re actually not interested.
Of course, this is the way to go for a great real estate landing page but the point in question is how to go about it. Well, let us help you out in that area as well. Let our expertise and experience help you out in getting your landing page to its peak.